Here are a few facts that should grab your attention:
The Kelsey Group reports that 74 percent
of Internet users perform local searches.
A staggering 97 percent of consumers
search online for products and services
yet it is estimated that over 40 percent
of small businesses do not have a web site
or any form of online presence.
Google uses social media metrics in its
search engine rankings. It matters to
Google how many "fans", "friends" and
"followers" that your business page has
on Facebook and Twitter.
According to Forrester research, a third
of adults post at least once a week to
social networking sites such as Facebook
and Twitter, and about 70 percent read
blogs and tweets, and watch YouTube.