Social Media -
a key element of strategic marketing

In 1998, NWWCC's primary focus was on web site development and search engine positioning. With the explosion of social media gaining ground as a key element in strategic marketing, we formed a new division of NWWCC, called Social Media Connextion.

Social Media Connextion provides services that incorporate social media networking into your current marketing plans. Whether you're an individual, business or organization, you have compelling reasons to make an impact, to innovate and to push boundaries. Social media allows you to do all three at once.

This valuable yet low-cost way to connect with consumers is an effective tool for brand engagement, customer service, viral campaigns and promotions.

Using proven techniques, Social Media Connextion can help you develop strategies that will not only enable new ways to promote products and services, but provide a window into your target audience's world.

So whether you already have social media accounts setup and need some assistance in managing your current network, or you need help getting started, we offer services to fit every level of need and budget.

We even offer do-it-yourself training, showing you which tools will help you to manage these sites in a short amount of time each day, while helping to increase your traffic and sales.

Additionally, we have the skills to assess the overall performance of your entire web presence, beginning with a review of your web site, social media platforms and search engine rankings, to measuring the results of your email and social media campaigns and promotions.

With a clear picture of how all these platforms interact collectively, we can make recommendations and further assist in making the needed adjustments for better results and optimal performance, helping you to build a more solid web presence.

Whatever need you have our goal is the same; to make sure you get the maximum value from social media without having to spend all your time on your social media channels.

Once you understand the value of social media and how to effectively use this viable marketing tool, your degree of impact will only be limited by your imagination.

Some Social Media statistics:

Facebook, alone, has more than 800 million active users; more than 50% are logging on in any given day, and the average user has 130 friends.

According to Forrester research, a third of adults post at least once a week to social networking sites such as Facebook and Twitter, and about 70 percent read blogs and tweets, and watch YouTube.

A staggering 97 percent of consumers search online for products and services yet it is estimated that over 40 percent of small businesses do not have a web site or any form of online presence.

B2B social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.

A 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category.

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